→ Customer relationship management
Candidate for the worst Wikipedia entry ever. Starts bad, gets worse, and reads like the worst kind of meaningless corporate babble that passes for a press release.
Customer relationship management (CRM) is a multifaceted process, mediated by a set of information technologies, that focuses on creating two-way exchanges with customers so that firms have an intimate knowledge of their needs, wants, and buying patterns.
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“This kind of prose drives me to seething fury. What information is contained in this paragraph?”
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